Gain tiny house industry marketing insights to attract more clients in 2025.

Gain tiny house industry marketing insights to attract more clients in 2025.

Gain tiny house industry marketing insights to attract more clients in 2025.

Role

Role

Instagram Content Creator

Instagram Content Creator

Content Creation

Contractor Position

Remote

Employment Type:

  • Part-time Contractor Role (ongoing, per project basis)

  • Estimated Hours: 16hrs/month

  • Rate: ~$25-$30/hr NZD

Location

Work from anywhere

You work from home and can live anywhere in the world regardless the time difference to New Zealand as long as you can communicate with the team in a timely manner when interaction is required.

(We work from Monday-Friday from 9 AM to 5 PM New Zealand Standard Time NZST)

👋 About Tiny Easy:

At Tiny Easy, we're passionate about helping builders bring beautiful small homes to life through smart design tools and software solutions. Our mission is to empower the tiny home industry with the resources they need to design, market, and sell homes more effectively.

Founded in 2020 by Laurin, Eujenne, and Till, Tiny Easy emerged from our extensive experience in the tiny house and design industry. After creating numerous products and engaging with hundreds of customers and builders, we recognized the need for design and sales software that simplifies the process of building and selling tiny homes. Our mission is to streamline every step in the sales, design, and build process, enabling builders to focus on what they do best: closing clients, designing exceptional homes, and constructing environmentally friendly houses.

Learn more about our story here: About Us

One of our key marketing initiatives is the Builder of the Week (BOTW) Series—a weekly Instagram feature that spotlights outstanding tiny home, ADU, cabin, and container home builders. This series is not only about inspiring our audience, but also about building relationships with standout builders within the industry.

🔎 About the Role:

We're looking for a part-time Instagram Content Creator to take ownership of our Builder of the Week series.

You'll be responsible for:

  • Researching and curating builder candidates

  • Gathering and editing their content

  • Designing Instagram carousel posts in Figma

  • Writing engaging captions

This role is ideal for someone with a passion for design, a love for the tiny/small home industry, and an eye for detail when it comes to aesthetic, functionality and story telling on Instagram.

🤩 This Role Is a Good Fit For You If:

  • Research & Curate: Find and evaluate tiny home, ADU, cabin, and container home builders that meet our selection criteria.

  • Content Collection: Source and organize high-quality images, logos, and assets from builder websites, social media, or expos.

  • Carousel Design: Create visually appealing Instagram carousels using our pre-built Figma template.

  • Photo Editing: Perform light edits (cropping, color correction, adjustments) to ensure images are polished and consistent.

  • Caption Writing: Use our caption template to draft captions that highlight each builder's work and engage with our audience.

  • Audience Alignment: Ensure builders selected for BOTW not only inspire, but also align with our Ideal Customer Profile (ICP).

  • Publishing & Engagement: Post weekly content, tag builders, and send collaboration requests.

🗂️ Required Skills:

  • Strong graphic design skills with an eye for detail and layout

  • Figma Experience - comfortable working in templates or creating your own.

  • Basic photo editing (cropping, color correction, touch-ups)

  • Content Curation skills for selecting impactful imagery

  • Ability to create engaging, concise captions

  • Strong content research skills

  • Understanding of audience research / ICP alignment to select the right builders

  • Familiarity with the tiny home industry (THOWs, ADUs, cabins, container homes)

🔥 Bonus Skills & Experience (Nice to Have):

  • Photoshop or advanced editing skills

  • Knowledge of advertising and how Instagram posts can support paid campaigns

  • Digital marketing familiarity (general understandign of how IG content supports brand and lead-gen strategy)

🥳 You’ll Know You’re Succeeding in This Job If:

  • Each week's Builder of the Week post is delivered on time, polished, and on-brand

  • Posts consistently generate engagement from both our audience and the featured builders (collab acceptances, likes, comments).

  • The builders you feature align with our Ideal Customer Profile, sparking potential new connections and conversations.

  • You maintain an organized pipeline of future BOTW candidates, ensuring we never run short of quality features.

  • Over time, you begin to contribute to additional Instagram content beyond BOTW, helping us keep our feed fresh and engaging.

🕵️ Who We're Looking For:

  • Passionate about tiny homes and small-space design — you know what makes a well-designed small home stand out.

  • Detail-orientated and creative, with a strong visual sense.

  • Organized and reliable — you can deliver high-quality posts consistently each month

  • A clear communicator, comfortable working independently, while keeping the team in the loop.

  • Excited about building relationships with builders in the tiny home industry and helping us grow our community.

👇 How To Apply:

This part is simple! Just fill out this form below and we'll get back to you asap.

Benefits

Benefits

Why Work With Us?

At Tiny Easy, we foster a relaxed, remote-friendly work environment where collaboration thrives. Join a team where your contributions make a real impact, and you’re supported every step of the way.

Work from anywhere

Work from anywhere in the world! While we operate Monday to Friday, 9AM - 5PM NZST, we're flexible with time zones as long as you can communicate with the team in a timely manner when needed.

Instant product impact

Be part of a product customers love, where your work directly contributes to solutions they use daily. Publish your work and see results instantly, reinforced by real-time feedback from our customers.

Collaborative growth

Work closely with Tiny Easy's founding team. Gain deep industry insights & understanding while contributing to innovative solutions for the tiny home industry.

Relaxed team culture

Join a fun and dynamic team that values your input, promotes creativity, and creates a space for personal and professional growth.

Communicate in Discord

Need something? Just shoot a quick text or hop into a voice channel with one of our team members—no need for lengthy emails or formalities.

Learning & development

Grow through hands-on experience, industry insights, and working closely with the founding team. Expand your skills and take your expertise to the next level.

How it works

How it works

What To Expect In The Hiring Process

What To Expect In The Hiring Process

1

Application Review

We start by reviewing your resume and CV to see if your experience and career match this role

2

Video Intro Call

We'll have a brief 30-minute video chat to get to know you, your career goals, and skills, chat more about your previous work, and of course, answer any questions you have about this role!

3

In-Depth Video Interview

If we like what we hear and you're excited to move further, we will have a more detailed interview about your career. We’ll talk about your previous jobs, projects, accomplishments, etc.

4

Reference Checks

We'll ask you to provide three references who we can chat with to gain insight into your previous work experience, performance, and collaboration style.

5

Paid Work Sample

If you're the right fit, we’ll work together on a mini paid “work sample” project. This will involve the type of work you will be doing on a day-to-day basis in the role we're looking to hire you for.

6

Work With Us!

If everything goes well and we’ve evaluated your performance to be a good fit, you will join the team and start working with us on exciting projects!

Choose your software

Tiny Easy Software Solutions

Plan, design, quote & sell homes better with our software solutions purpose-built for the tiny home & compact homes industry

For Business

3D Sales Configurator

Cpq, Sales & Lead Gen Software

For Business

3D Tiny House Designer

Design, Plan & Sell software

For Personal

3D Tiny House Designer

Design, Plan, & Share Software

Choose your software

Tiny Easy Software Solutions

Plan, design, quote & sell homes better with our software solutions purpose-built for the tiny home & compact homes industry

For Business

3D Sales Configurator

Cpq, Sales & Lead Gen Software

For Business

3D Tiny House Designer

Design, Plan & Sell software

For Personal

3D Tiny House Designer

Design, Plan, & Share Software

Choose your software

Tiny Easy
Software Solutions

Plan, design, quote & sell homes better with our software solutions purpose-built for the tiny home & compact homes industry

For Business

3D Sales Configurator

Cpq, Sales & Lead Gen Software

For Business

3D Tiny House Designer

Design, Plan & Sell software

For Personal

3D Tiny House Designer

Design, Plan, & Share Software